Segway

Segway sought to reposition its brand to lose the "Paul Blart" idealism behind the product xand to better acquaint itself with the hobbies of the typical western household.

The goal was to create and develop a series of public-facing online campaigns promoting personal transportation. At the same time, developing a refresh to the brand assets and brand identity, defining a communications foundation, internal process documents, website, and brand launch strategy.

Segway will position themselves as the leading eco-friendly innovator in personal transportation that provides a unique experience and serves a vast variety of purposes. Segway wants to assist companies that are dedicated to overcoming their collective challenges and helping their communities thrive, as well as assist individuals with their personal goals and needs.

- Segway Communications Foundation

Nearing the end of the project, the owner was able to sell the company five times its initial value due to the repositing and increase in western sales.