Wearwell

Since 1950, Wearwell has designed and manufactured anti-fatigue matting and ergonomic flooring surfaces that improve the productivity, health, and safety of standing workers. Expanding further internationally in Europe and North America, Wearwell needed a stronger identity that translated across the globe. 

A full brand refresh was in order to create an identity that could hold up overseas. Working in tandem with key personal, going through brand exercises and brainstorming sessions, we defined a new positioning, the industrial athlete. 

To us, standing workers are industrial athletes who tackle long workdays on their feet…while being expected to perform at peak levels. To be successful, these team players need the right playing surface under their feet. Wearwell works onsite with safety managers and facility owners to provide well-designed, ergonomic flooring and matting solutions for any industrial team that wishes to maximize productivity and safety in the most challenging work environments. -Wearwell Communications Foundation

To help levitate financial costs, we developed a three-phase internal and external brand launch strategy that allowed for the new industrial athlete concept to take hold. By creating sales scripts, internal sale sheets, and leading a workshop, we ensured Wearwell's internal employees and sales team knew how to communicate the concept to customers. Once Wearwell employees were on board, they were able to consistently deliver the same message to customers, thus building trust and loyalty in the Wearwell brand.

To this day, the industrial athlete concept continues to evolve for Wearwell, the nation's #1 industrial ergonomic flooring and matting manufacturer.