Home of the "WOW" diamond (a diamond exquisitely cut in perfect 105 facets), Grogan Jewelers by Lon was entering their 100th year in business and sought to create a campaign and sweepstakes for their customers in celebration of their centennial. 

Beginning with a refresh to the brand assets, I created a centennial mark to highlight the anniversary and new in-store graphics as a preemptive test for possible directions of the sweepstakes.

Given the company's flagship locations in Huntsville and Florence, Alabama, the 100 Days of Wow! Sweepstakes was kicked off with traditional print ads in local papers and free publications. Scripts were prepared for the local morning radio show, teasing the big giveaway of Grogan's signature "WOW" diamond on the last day of the sweepstakes.

Digital marketing efforts were by far the largest outreach and push with the campaign. With Facebook alone, targeting locals with sponsored posts and multiple ad sets. Along with email blasts for awareness, don't forgets, thank yous, and winners the campaign received 16,249 local entrants in just over three months.